St. Louis · serving nationwide
Hernando Media. A modern media company.
We publish, we build, we solve — for small businesses, nonprofits, and anyone trying to run a real operation. Eight practice areas. One team. A publication called Draft.
Practice areas
One firm. Eight directions.
We pick our spots. Strategy for the operators, structure for the missions, and the modern tooling that ties it together.
01 · Practice
AI Skills
Capability building — workshops, playbooks, and the muscle to use modern tools well.
Read essays on ai skills
02 · Practice
Prompt Engineering
Frameworks, libraries, and the craft of getting useful work out of a model.
Read essays on prompt engineering
03 · Practice
Small Business Strategy
Playbooks, pricing, and the small moves that compound into a real operation.
Read essays on small business strategy
04 · Practice
Websites
Built fast, built to last, built to be found.
Read essays on websites
05 · Practice
Marketing
SEO, local search, and the measurement layer that proves what is working.
Read essays on marketing
06 · Practice
Problem Solving
IT solutions, automations, and the connective tissue that makes everything work together.
Read essays on problem solving
07 · Practice
Supply Chain
Data, dashboards, and the layer between the warehouse and the spreadsheet.
Read essays on supply chain
08 · Practice
Nonprofit
Formation, governance, and the operating spine to actually do the mission.
Read essays on nonprofit
Draft
Field notes from the work.
Draft is the publication arm of Hernando Media — short essays and longer arguments pulled live from the practice.
About the firm
A small firm with a wide stack.
Hernando Media is a St. Louis-based firm working with small businesses, nonprofits, and the people running them. We started the way most modern shops do — at a counter, with a laptop, and a short list of operators who needed help.
We pick our spots. Strategy and structure for the founders and the missions; problem solving and supply-chain dashboards for the operations; websites and marketing for the people who need to be found. And a publication, Draft, where we put down what the work is teaching us.
The firm is small on purpose. One team, no agency middlemen, no decks designed to win you over from the inside of a slide. When we work with you, the person you talk to is the person doing the work.
The principal
Matt Hernando
Founder & Principal
Matt brings deep operations, marketing, and software experience to small business and nonprofit work. New York City roots, St. Louis based today — the practice runs from here, and the publication runs out of the same room.
14d
average idea-to-live site
8
practice areas, one team
~90d
to first organic traffic
1
free first call
Engage
Bring a problem. Leave with a path.
First call is 90 minutes, free, and not a sales pitch. We listen, ask hard questions, and tell you what we'd do if it were our shop. Most calls end with a plan you can run yourself — or a quote to have us run it for you.
Or write us: [email protected]