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Draft. Field notes from the work.

Short essays and longer arguments — pulled live from the practice. Strategy, systems, and the small craft of getting useful work done.

Topics AI Skills Prompt Engineering Small Business Strategy Websites Marketing Problem Solving Supply Chain Nonprofit

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The flinch rate.

Most solo founders price on fear. There's a better signal hiding in your sales calls — and if you're not hearing it, you're leaving the work undercharged.

Small Business Strategy By Matt Hernando May 29, 2026 3 min read